如果說蘋果是打破「電子產品等同於剛需」的起始,那麼奢侈品就是走到極端、超越人類生活生存所需的特殊消費品。今天就讓我們來探討這種不打價格與規格戰、純粹靠品牌形象來競爭的市場,是如何掌握你的心。
看似高大上的時裝週服裝,是怎麼在半年後變成你在百貨公司買到的一件藍色毛衣?《穿著 Prada 的惡魔》的藍毛衣理論告訴我們時尚產業並非上流社會的專利,你以為的自主選擇,事實上都是被廠商製造出來的。
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